Here are some options of how you can express the facets of a feminine brand in your logo. Still, there are different types of feminine style. Feminine logos often go for pastel colour palettes and they are not afraid of embellishments, floral illustrations and hand-drawn fonts. So how can you do it? Your choice of colour for your logo already says a lot about your brand. They try to appeal to their target group by emphasising the femininity or masculinity of their style. That makes it different from other fashion logos.” – BLVCKMASSįirst things first: some fashion brands out there focus either on women or men. Because the modern style for fashion brands can be very mainstream, I decided to give this logo a fresh design with a more artistic look. “ The concept I chose for this brand is minimalistic with a hand drawn design.
